Sep / 01 / 2014
APG demonstrate TC Group brand synergy at Integrate 2014
CATEGORISED IN : News
APG Australia, who are the exclusive distributors of Tannoy, Lab.gruppen and Lake brands for Australia and New Zealand, recently took part in the Integrate Expo in Sydney, where they took the opportunity to present the best of TC Group’s install and tour product ranges to an international list of attendees.
The 3 day show – which took place at the end of August – also gave APG the chance to showcase some exciting brand synergies and user potential, both in their extensive floor space on the show floor and in the Technology Training sessions offered at Integrate.
Nik Buchanan, Product Manager at APG, commented: “As the TC Group Brand manager for Australia and New Zealand, I was particularly excited to demonstrate the obvious synergies between Lab.gruppen, Lake and Tannoy. From cost effective solutions involving LUCIA and CVS series, through to performance systems involving PLM and VX series, there was plenty to talk about! We had a strong flow of traffic throughout the show from our existing customer base of AV integrators and Consultants as well as some new contacts. As the Biamp distributor it was a major asset to be able to demonstrate the new networked Lab.gruppen D Series with Biamp Tesira on our stand – that product in particular enjoyed some very positive feedback.”
In the Pro Audio world few brands have become as synonymous with high performance as Lab.gruppen, Lake and Tannoy. Whether the application is touring or install, their reputations have been built on sonic excellence, flexibility and un-wavering reliability. Integrate 2014 allowed APG to demonstrate these qualities during the Technology Training sessions, where delegates had the chance to come and listen to the products in action and learn about some of the pioneering technologies that have made them indispensable tools for discerning system integrators.
On demonstration was Lab.gruppen’s IPD & PLM series DSP enabled amplifiers, Lake LM Series digital audio processors, alongside the likes of Tannoy’s VX Series passive loudspeakers and VXP Series loudspeakers - which are powered by Lab.gruppen’s IntelliDrive Energy Efficient Amplifier module.
“We took advantage of the new Entertainment Technology Training forum to further reinforce the TC Group synergy by presenting 'Lab.gruppen and Tannoy - performance audio partners' as a series of live demonstrations, involving the likes of IPD and VX Series throughout the 3 day expo,” commented Buchanan. “Having all of the brands together allowed us to showcase some exciting potential to new and existing customers, and we look forward to exploiting that business potential moving forward.”