Renowned Swedish amplifier manufacturer Lab.gruppen has been profiled in a extensive six-page report in a recent edition of leading tour publication, Total Production International (TPi).
The article, by editors Kelly Murray and Zoe Mutter, features a number of interviews with key Lab.gruppen staff – including managing director Jon Alkhagen – and sets out the company’s unique vision and showcases its extensive product range to the live sound market.
“We changed the mission statement for Lake and Lab.gruppen recently, to be better than the customer wants us to be,” Alkhagen told TPi.“It’s a fine line between success and failure like that. Sometimes you have to take qualified risks. If you look at the PLM Series, you could have argued that it was too digital for the market when we released it, but look at the awards we’ve just won [the TEC Award for PLM 20000Q at NAMM], it shows that we’re at the forefront of both the market technology and what the customer wants, sometimes before the market even realises this is what they need.”
TO READ THE ARTICLE IN FULL, CLICK HERE