Lab.gruppen is pleased to welcome Joakim Hammar to the role of Application Engineer. A Swedish national living in the UK, Joakim will be covering all European territories where his remit is to provide technical advice, support and training to all existing and potential PLM Series and Lake users.
Joakim brings with him a solid background of hands-on professional audio experience, having worked as a sound engineer and project manager at Scandinavia’s largest supplier to the event and live music industry, United Audio Starlight, until his move to the UK two years ago. Since then he has continued to consolidate his experience working as a freelance sound/system engineer in Scandinavia and the UK.
According to Lab.gruppen’s European sales manager, Claus Behrens, Joakim is a valuable asset to the team. “He’s first and foremost a highly skilled systems engineer who has been responsible for some very big systems, so he speaks the same language as his customers. His primary role is to offer technical support and advice, and to bring useful solutions to our customers in the field when they need it. His extensive experience in the field as both an engineer and a project manager means he’s already familiar with most types of issues likely to be encountered, and the fact that he’s also worked with most of the products, not just ours, that he’s likely to come across, is also a huge advantage. The cherry on the cake is that he’s Swedish, so he can communicate with the factory in their own language, and you can’t put a value on that!”
Joakim is also looking forward to his new role. “I’m very excited to work with Lab.gruppen and Lake products,” he enthused. “They have always been leading lights in the live audio industry in terms of quality and innovation, and I have joined at a time when there is a lot happening for the company, so I’m looking forward to being an active part of it.”