New recruit heads up factory direct sales operation
In the wake of the formation of Lab.gruppen UK Direct, the new direct-to-market sales outlet for all Lab.gruppen and Lake products in the UK, Lab.gruppen is delighted to announce the appointment of Simeon Ludwell to the position of UK sales manager with effect from 12th October.
Lab.gruppen international sales manager Claus Behrens is pleased to welcome him to the team. “Sim has got just the right profile for this position,” explained Behrens. “He’s worked as a freelance sound engineer for several UK rental companies, and also has a comprehensive knowledge of the installation market through his experience with companies such as Autograph Sales and Allen & Heath where he was involved in product management and technical sales, so he’s a great all-rounder. We’re delighted to have him on board.”
Ludwell himself is equally enthusiastic. “I’m excited to be part of one of the world’s leading professional audio companies,” he commented. “Lab.gruppen has a strong range of technically advanced products that are involved in an array of interesting projects worldwide, both on the road and in fixed installations. I’m looking forward to spearheading the brand in the UK and maximizing every opportunity to promote the technical advantages offered by both Lab.gruppen and Lake products for the UK market.”
Ludwell will be the main point of contact in the UK for Lab.gruppen and Lake products and can be reached at +44 808 101 7674 or simeon.ludwell@labgruppen.com